From hiring a PPC management firm to starting a new pay-per-click account and optimizing your ad text you have done it all. Your are ready to launch your PPC campaign. But you see no progress when you check conversions after a few days. No one has clicked on your ads. There are no impressions. You haven’t sold any of your products or services.
Before you begin to worry that PPC isn’t the right choice for you, take a deep breath. When ads don’t show up on Google many people start having trouble. There are many possible reasons for this problem, and we are going to take you step-by-step through the 10 most common.
Get Proper Ad Management with a PPC Management Expert- 10 Reasons
· Campaign or Ad is Paused - You have to understand the elements of Active and Paused in any PPC campaign. Campaign, account, and ad group should all be set to Active if you want ads to be seen.
· Billing Information - Billing information issues may sometimes happen with Google. In such a case your ads will not be served. You need to make sure the information you provide is completely accurate.
· Daily Budget- Your ads will not run if you haven’t yet set your daily budget in the PPC campaign.
· Bids Over Daily Budget - If you have higher bids on keywords than your daily budget allows, Google will not show your ads. If you need this fixed for a campaign you need to lower your bids or increase your budget.
·Learn about Low Search Volume from PPC Management Expert- Low Search Volume - Are you unable to view impressions on your ads? Your targeted keywords may have a low search volume in this case. Make use of the Google Adwords Keyword tool to find keywords that are relevant with a higher search volume too.
· Disapproved Ads - If Google finds that your ad text does not comply with their ad text policy, they will disapprove your ads and will not allow them to show in search results. Check your email if you have signed up for alerts from Google. By going to the campaign management tab this can be fixed.
·Disapproved Keywords- Your PPC campaign keywords are going to be checked by Google. They will be disapproved if there is prohibited content or reference to pornography.
·Negative Keywords- While negative keywords can be useful to a PPC campaign, you have to be sure they are not too broad. If they are, they may nullify your other keywords and be denied by Google.
· Position Preference - By utilizing position preference you can control the appearance of ads. But this tool may remove your ads if the keyword bids are not set correctly. You can place your ad in more positions to fix this or turn the turn the position preference tool off.
· Patience - In truth there might be no such issues and faults. It can take up to five days for Google to approve your keywords and ad text, so you may not be able to see your ads for a week. consult your PPC management firm if it takes longer.
If your PPC campaign isn’t showing results yet, these are the major problems you need to fix. To get assistance with pay-per-click marketing you need an efficient PPC management firm to help you. Get a free consultation from a PPC management expert